Adding pictures, links, different text styles

Formatting your recipes by adding pictures, links, and different text styles

For subheadings, or multi part recipes see the dedicated article.

Adding a link is easy. Whether you want to link to Amazon to let your readers purchase ingredients or kitchen equipment, or you want to provide links to related recipes. You can do this from within the Ingredients, Instructions and Summary fields. Here’s what you do:

  • To add linked text, include both the word or phrase to be linked and the URL within brackets with a divider in between. For example:[margarine|] 

Here’s how Ingredients will appear in your actual blog post:

Adding Pictures

Main Picture

To add a picture to your recipe, you click the Add Image button which brings up the Media Library which has all the images you have uploaded from your computer to WordPress. If you don’t have the image for the recipe you’re creating, you can drag and drop it from your computer like so:

screenshot of page where you can add media

Once you have the image, you click on it to select it (you’ll see a checkbox), you then click the Select button.

You now have added the main image to you recipe.

Picture in Instructions or Ingredients section

Many food bloggers like to incorporate pictures into their step-by-step recipe instructions, or even their ingredient lists.

To add a picture, you first get the image URL. You can get the image URL from your Media Library by selecting an image and clicking the image to bring up Attachment Details screen and selecting the URL:

(To select the whole URL click rapidly three times with your mouse, the whole URL should highlight then you can right click on it and copy.)

To add images between each recipe instruction, simply press “enter” after each instruction (very important). Then, add the image URL you copied, preceded by a percentage sign. Like so:

Slice mushrooms, carrots, red peppers and zucchini.

Here’s how images will appear between recipe instructions in your blog post:

Adding different text styles, for instance making text bold or italic

Zip Recipes makes it possible to format text, like bold or italics. Simply type in your recipe as you normally do, but for italics, enclose the word(s) in underscores. For bold, enclose the word(s) in asterisks.

For example:

1 cup of _whole wheat_ flour
1 cup of oil
2 cups of *white* sugar

Here’s what the Ingredients section of your recipe will look like when you post it


If your license is activated, you should be able to update from the WordPress plugins dashboard. If this doesn’t work, there’s probably a configuration issue on your server. We’ve listed several of the most common causes.

Sure! Just go to your account, then click “view licenses”, then “view upgrade”. There you have options to pay the additional amount.

The download link you received in the initial e-mail is valid for 24 hours. After the link has expired you can log in to your ZIP Recipes account to download the plugin again. When logged in to your account you will see a section “your purchases”. 

Clicking on the ‘View Details and Downloads’ button will take you to a new page. On this new page scroll down to locate the ‘Products’ section. In the products section you can click on the plugin hyperlink to download the plugin.

To install the plugin, you can follow these instructions on Really Simple SSL

When you purchase one of our plugins an account is created automatically. You can reset your password here

If you don’t remember the email you used for the purchase, or did the purchase before the automatic account creation was activated, please contact us and we’ll set it up for you. 

You can create a new password via the following link:

When getting a ‘this email is not authorized to renew license’ error, try clearing cookies from your browser. That will likely solve the issue.

If you click the download link after you have purchased a plugin, you should download a zipped file which you can upload to WordPress. If this is not the case, you are probably using Safari. This is easy to fix. Go to:

Safari > Preferences > General > Open “safe” files after downloading: uncheck.